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The Eighth (and Biggest) Book Marketing Mistake: Assuming Everyone Likes to Read
The following post is by Chetan Dhruve – Author of Why Your Boss is Programmed to be a Dictator If book-marketing mistakes were destructive bombs, this mistake would be the nuclear bomb. Yet, this...
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Mid-Week Book Marketing Tips: Do blurbs matter?
Bob Sutton is a professor at Stanford University and the author of a best-selling book (caution: you may be offended by its title) called The No Asshole Rule. Prof Sutton has also written other books...
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